Advertisements

 Old Spice uses rather muscly men in their adverts. This plays to the their strengths of their advert. While the advert is used to promote a product for Males, they know that men aren't aren't as fussed about the way they smell after a shower. They target the women in this advert, they do this by saying that their man can't be the men in the advert but they could smell like the men in the advert. This clever play on who they target means their advert is really constructed differently from other adverts that are in the same area as old spice. This promotion worked really well, as it had a comedic effect that people saw in it and because of this people remembered the brand name as it was a huge reinvention of the old brand that people new. In fact the share price after the release of the advertising campaign was rising steadily for quite a while afterwards.

Lucozade:

Lucozade uses the popular footballer Gareth Bale to portrait their product. they do this as most of people buying the energy drink will be under 18 and most will be asking parents to buy them the drink. As the target audience are quite young as often fall victim to the media subliminal messaging they will see Gareth Bale on the post or advertisement and will think that drinking the drink will help be a better footballer. The ad also features the words "scientifically proven". This is to appeal to parents who will actually be paying for the drink in most cases. The words also have a yellow background so that they stand out over top of the image of Gareth Bale. Gareth Bale is very large in the ad. However, he does not very much colour in him. This is most likely done so that people see the contrast and their favourite footballer but they don't focus on that. They will focus on the advertising "hype words". This was a very successful campaign by lucozade as their price for stocks went up afterwards.