Advertising Questions
Lucozade:
Lucozade was originally made by a person called William Walker Hunter, in 1927. It was originally advertised as a drink for the sick to be given to aid recovery. William Walker Hunter then sold the drink to the Beecham Group in 1938 and they gave it the name Lucozade. It originally was sold in a glass bottle with a cellophane wrap in 1983 they changed to a plastic bottle. At the same time they changed the slogan to Lucozade replaces lost energy from Lucozade aids recovery.
The original target audience was for people who where recovering from an illness. However, no the audience has change to people who need energy. For example: Sports people and celebrities.
The adverts make it clear that it is for people who need energy in a quick release. This is often misinterepted to mean it gives you energy but Lucozade actually just helps replaced lost energy.
To make people think that buying the drink will help them run faster or jump higher.
Its appeals to the target audience because they see famous athletes drinking it. this causes normal people to believe they can be like them by drinking it.
The advert is clearly successful, this is because Lucozade is a name that everyone knows.
Shelter:
Shelter was launched in 1966 10 after the film Cathy Come Home and the people of Britain creed out for better help for people who don't places to live. It was set up by a man named Bruce Kendrick.
the target audience is for both people who need help to raise awareness for the charity to help them raise money to help people who need it.
It show people who need advice on what they can do in their specific situations and shows that they can advice for other people who don't know what to do.
in order to let people know their are people who can help. This also help raise donation money to help people who need it.
Appeal is the wrong word is grabs the attention of people who need the help and does this by showing people in their situation.
I would consider these advert successful as they really get to to the point and the charity is still around so it must work.
Old Spice
Old spice is an international body wash aimed at men. They have had many people as the face of the advertisements, including Terry Crews. the first old spice product came out in 1937 and was called early American old spice for women which was closely followed in 1938 by the mens variant. The product was designed around a colonial theme, as at this time the asian continent was go high intrigue to people.
The modern target audience is targeting the product at men, but making women want to get it for them. This is apparent in the advert "The man your man could smell like" Where they have a rather muscly man who talks the viewer. This marketing move to make the product seem like using can turn a person into the person on the advert. When they the man is talking he is more focusing his comments towards women with a man.
In the advert they are representing the man more like a sculpture thats needs scenting. Its a weird way of marketing ht product however they have done it well and thats why the video went viral. They are trying to represent the man as the women object. They have done this quite well and is way the advert is a commercial success.
The advert appeals to the people they are going for as women in general will be draw to the ad in the same why men are draw to adverts designed for them. By using sex appeal. Having done this they specifically targeted women to get the product for the men.
The Advert is ugly successful as the video went viral and made the company lots of money from the extra advertising.
Lucozade was originally made by a person called William Walker Hunter, in 1927. It was originally advertised as a drink for the sick to be given to aid recovery. William Walker Hunter then sold the drink to the Beecham Group in 1938 and they gave it the name Lucozade. It originally was sold in a glass bottle with a cellophane wrap in 1983 they changed to a plastic bottle. At the same time they changed the slogan to Lucozade replaces lost energy from Lucozade aids recovery.
The original target audience was for people who where recovering from an illness. However, no the audience has change to people who need energy. For example: Sports people and celebrities.
The adverts make it clear that it is for people who need energy in a quick release. This is often misinterepted to mean it gives you energy but Lucozade actually just helps replaced lost energy.
To make people think that buying the drink will help them run faster or jump higher.
Its appeals to the target audience because they see famous athletes drinking it. this causes normal people to believe they can be like them by drinking it.
The advert is clearly successful, this is because Lucozade is a name that everyone knows.
Shelter:
Shelter was launched in 1966 10 after the film Cathy Come Home and the people of Britain creed out for better help for people who don't places to live. It was set up by a man named Bruce Kendrick.
the target audience is for both people who need help to raise awareness for the charity to help them raise money to help people who need it.
It show people who need advice on what they can do in their specific situations and shows that they can advice for other people who don't know what to do.
in order to let people know their are people who can help. This also help raise donation money to help people who need it.
Appeal is the wrong word is grabs the attention of people who need the help and does this by showing people in their situation.
I would consider these advert successful as they really get to to the point and the charity is still around so it must work.
Old Spice
Old spice is an international body wash aimed at men. They have had many people as the face of the advertisements, including Terry Crews. the first old spice product came out in 1937 and was called early American old spice for women which was closely followed in 1938 by the mens variant. The product was designed around a colonial theme, as at this time the asian continent was go high intrigue to people.
The modern target audience is targeting the product at men, but making women want to get it for them. This is apparent in the advert "The man your man could smell like" Where they have a rather muscly man who talks the viewer. This marketing move to make the product seem like using can turn a person into the person on the advert. When they the man is talking he is more focusing his comments towards women with a man.
In the advert they are representing the man more like a sculpture thats needs scenting. Its a weird way of marketing ht product however they have done it well and thats why the video went viral. They are trying to represent the man as the women object. They have done this quite well and is way the advert is a commercial success.
The advert appeals to the people they are going for as women in general will be draw to the ad in the same why men are draw to adverts designed for them. By using sex appeal. Having done this they specifically targeted women to get the product for the men.
The Advert is ugly successful as the video went viral and made the company lots of money from the extra advertising.
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