Marketing Fair Trade

What is Fair Trade? 
Fair Trade Charity was made to help farmers and gathers in poverished areas to gain extra money from the products that they ship out. This has happened as the big corporations have used their muscle to get smaller operations to sell much less than what they need to in order to make money that they deserve. 

They operate in the UK and they work with large corporations to provide certification for their products if they comply with their standards with the farming and manufacture of the product. They also spend time figuring new ways to help the smaller people and operations to make more money and grow their business.  They also spend time building awareness for fair-trade and the importance for it.



People who are fair trade certified include:
Ben & Jerries,
Cadburys,
Cafe direct,
Clipper,
Divine Chocolate,
Green & Black Organic,
Greggs.

What do these organisations actually do?
Fairtrade empowers 1.4m small-scale farmers and workers in the developing world to trade their way out of poverty and build a more sustainable future, by ensuring they earn a fair, stable price for their produce as well as an extra payment, the Fairtrade Premium, which they can invest as they choose to benefit their business and their community. Fairtrade also offers better terms of trade and better working conditions. 

Euan Venters, Commercial Director at the Fairtrade Foundation, says: “After 20 years, the FAIRTRADE Mark is the best-known ethical label in the world. But globally, less than 1% of sugar and less than 10% of tea is sold on Fairtrade terms so there is still a long way to go to make all trade fair. We’re asking UK businesses to stock products that change lives, or use Fairtrade in their workplace, so that together we can make a greater difference to some of the world’s most disadvantaged farmers and workers, their families and their communities into the future.”