Marketing fair Trade


H&M:

From what I have found from the H and M website, they do not push their ethical and sustainable  standards that they have fro their products. They do have an FAQ in which they do answer some of the questions about their ethical standards but I struggled to find a way to it from their main site. However, it was some what easily found through a google search for "H and M Fair Trade".
Ironically it does not cover actual fair trade

TopShop

Top Shop have a responsibility page where they talk about how that support fair trade farmers and manufacturers. This is where they say they have a commitment to helping people in impoverish areas to grow their business to be able to make a liveable wage.

SuperDry

They have a page which is hard to find off the main website, I only found the page through googling their name plus fair trade.  They have main targets for the company and what they need to accomplish by a certain year. they also say that their employees are supposed to support the efforts by recycling. they don't directly support fair trade, but they do an alternative called Ethical Trading Initiative.

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