A Level Media

 Old Spice uses rather muscly men in their adverts. This plays to the their strengths of their advert. While the advert is used to promote a product for Males, they know that men aren't aren't as fussed about the way they smell after a shower. They target the women in this advert, they do this by saying that their man can't be the men in the advert but they could smell like the men in the advert. This clever play on who they target means their advert is really constructed differently from other adverts that are in the same area as old spice. This promotion worked really well, as it had a comedic effect that people saw in it and because of this people remembered the brand name as it was a huge reinvention of the old brand that people new. In fact the share price after the release of the advertising campaign was rising steadily for quite a while afterwards. Lucozade: Lucozade uses the popular footballer Gareth Bale to portrait their product. they do this as most of people

How many organisations own major newspapers in the UK. 7 Major companies make up 80% of the news outlets in the UK They are: Johnston press, Gannet UK, Tindle Newspapers, Local world, Trinity Mirror Regional, Archant and KM group. These groups account for 85% of all revenue generated by media outlets in the UK and control almost all of the newspapers. A local newspaper, the Leicester Mercury, is owned solely by Trinity Mirror who owns multiple other papers in England and Scotland such as: Sunday Mirror, Daily Mirror and Sunday Mail. This is not really a good thing as one single parent company which can influence what appears in the news. This means that if they have a political agenda or view that they wish to be portrayed they easily have enough coverage of the papers to get many people to read and persuade them to believe in their way of doing things or voting for a specific person. The is bad for the public as they reply on the papers being independent and having different views

The Guardian and Daily Mails home page are both different, as they both take two very different approaches to presenting the media. The Guardian takes a very modern approach to the website with lots of interlocking boxes of different sizes and shapes. Where as the guardian just uses a large list of stories from the top to the bottom. Both have a large focus on pictures as a selling point for the articles and rely on that fact heavily to get people to click on the pages. However where as the daily mail just has a couple of pictures next to the article. The Guardian uses overlays and clipping in order to make the images seem more interested and link to the article they are representing. The Guardian have written about the event over several days. They have done this because of there capitalist ideas. writing different parts of the story over multiple days means people will have to buy the paper multiple times, this is making the paper more money and getting returning viewers. Returning

Lucozade: Lucozade was originally made by a person called William Walker Hunter, in 1927. It was originally advertised as a drink for the sick to be given to aid recovery. William Walker Hunter then sold the drink to the Beecham Group in 1938 and they gave it the name Lucozade. It originally was sold in a glass bottle with a cellophane wrap in 1983 they changed to a plastic bottle. At the same time they changed the slogan to Lucozade replaces lost energy from Lucozade aids recovery. The original target audience was for people who where recovering from an illness. However, no the audience has change to people who need energy. For example: Sports people and celebrities. The adverts make it clear that it is for people who need energy in a quick release. This is often misinterepted to mean it gives you energy but Lucozade actually just helps replaced lost energy. To make people think that buying the drink will help them run faster or jump higher. Its appeals to the target audienc

The Daily Mail The Daily do not have a paywall for their articles, you are able to read anything they post on their website for free. However to supplement to cost of having a website and paying the fees that are associated with that means that they use other methods to keep the website running these include: advertising other stories on their main page and they have donations available that people can give money to keep the website alive. The Daily Mail have a comments section underneath all of their articles were they have discussions between editors, writers and the readers. They also people to write in to the Daily Mail with stories. The Independent  The independent much like the daily mail have stories that they advertise on their website, that aren't their own. they do this in order to gain some money to supplement the price of running a website that extensive. They also have other links to advertisements down the side of the page linking to all sorts or different

The Abba reference, with the heads of the major players in "Brexit" campaign on the front page of this issue of the big issue shows us that there a piece of humour to whole ordeal. This is due to the fact that the people in the picture featuring David Camera and Borris Johnson at the front, are saying puns from different Abba songs.  The Page also uses puns that relate to their standing on Brexit campaign. As Nicola Sturgeon who appears on the far left, is for staying in the EU along with David Cameran who is standing to her right. Whereas Borris Johnson and NIgel Farage, who are standing to their right with Borris next to David. The Abba group has been split down the middle of the page with for Brexit on the right and against Brexit on the left. Nicola Sturgeons pun also is a reference to her role in the Scottish referendum about whether to stay in the UK. The image includes various imagery including ballet paper in the background to show the voting and having

Similarities - They both are tackling issues that are revenant to their audiences They both talk about England leaving the EU They both are giving more relevant information to stories previously covered They both read a bit like a story as such they both entertain the reader They both create discussion points that allow people to have different opinions on the stories. Differences - The Daily Mail covers the police where the The Guardian covers a muslim based story. Both Target different types of people the Guardian goes for more a political focused story where as the the Daily Mail has a more general shocking story The Daily Mail gives more specific information. The Guardian gives more general story like look at the article. The Guardian dedicates significantly more space to their section than the Daily Mail