A Level Media

How I’m linking my idea to the media theoretical framework. Product 1 - The two BillBoard Posters -  I will use short lines containing rhetorical and/or alliteration to create catchy and memorable lines for the poster to make people remember what they have read and what it is that is being advertised. This is important as people will only look at the poster for a very short amount of time so I only have a few seconds to catch someone's attention. One way of doing this is through clever word usage. I will use words, phrases and (conjugations if applicable) to target my audience age range. In order to make sure that the posters are not seen as offensive or “cringy” I will ensure that nothing stereotypical is used in order to keep the poster catchy and rememberable for the right reasons. This is crucial as, if the poster is considered offensive or if people feel it is making fun of a certain group of people it will get exposure for the wrong reasons creating very bad publicit

The ethics behind fair trade from most of the major players in the fair trade clothing scene seem to be behind the core concepts of giving the farmers and workers more money so that they earn an actual living wage for their work. The major brands all seem to publicly be very pushy to show that they are giving workers more money and are helping them develop their businesses further. This is following the fair trade guides and what their idealistic companies should. The clean clothes company entire purpose of the company is to support fair trade companies and fair trade farmers and workers. They prioritise using produce or products that are involved with the fair trade program. Fashion Conscience .com They sell only goods that have been may in or under fair trade conditions and make sure that the  people actually making the products are given a fair payment that is actually considered a liveable wage.

H&M: From what I have found from the H and M website, they do not push their ethical and sustainable  standards that they have fro their products. They do have an FAQ in which they do answer some of the questions about their ethical standards but I struggled to find a way to it from their main site. However, it was some what easily found through a google search for "H and M Fair Trade". Ironically it does not cover actual fair trade TopShop Top Shop have a responsibility page where they talk about how that support fair trade farmers and manufacturers. This is where they say they have a commitment to helping people in impoverish areas to grow their business to be able to make a liveable wage. SuperDry They have a page which is hard to find off the main website, I only found the page through googling their name plus fair trade.  They have main targets for the company and what they need to accomplish by a certain year. they also say that their employees are suppo

What is Fair Trade?  Fair Trade Charity was made to help farmers and gathers in poverished areas to gain extra money from the products that they ship out. This has happened as the big corporations have used their muscle to get smaller operations to sell much less than what they need to in order to make money that they deserve.  They operate in the UK and they work with large corporations to provide certification for their products if they comply with their standards with the farming and manufacture of the product. They also spend time figuring new ways to help the smaller people and operations to make more money and grow their business.  They also spend time building awareness for fair-trade and the importance for it. People who are fair trade certified include: Ben & Jerries, Cadburys, Cafe direct, Clipper, Divine Chocolate, Green & Black Organic, Greggs. What do these organisations actually do? Fairtrade empowers 1.4m small-scale farmers and workers in th