A Level Media

The band massive attack was created during a time when there type of music was very new and few people actually now of it existence. The original members of massive attack met when they all playing music near by and found out they all liked the same music and after "jamming" decided to form a band and released songs like massive attack. their time making music you can always tell for them its about the music rather than the fame or fortune that found them. Unfinished Sympathy is about how the singer is worried about starting a new relationship after what had happened in her last relationship. The song started out as a jam between some friends and turned in what we heard after they decided to add in an orchestra. Unfinished Sympathy has the singer in the foreground which we focus on and the other band members are walking in the background behind her slightly out of focus showing them to take pride in their work but not to be fame hungry. Massive Attack Used a single take shot...

1. what makes all of these music videos from the dance genre? All of these videos focus more on the dancing than than the actual music being played and the singer. The singer nearly always doesn't appear in the actual video singing and only actually appears in the video at all. The music appears to fit more in with the dance being done in the background. 2. Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. This screen grab shows the demographic of typical teenagers in the eyes of adults who control these adverts. This doesn't really represent what teenagers do or are like. This is how the video is supposed to connect with the audience of teenagers that the video is supposed to appeal to. The Cola video shows a group of people, who we assume are drinking,  and having a party this is supposed to appeal to the teenager. This is supposed to represent what t...

3 Point lighting is where you have 3 main lighting points one that focuses on the subject, the Key Light. Another which lights the entire scene, Fill Light. The final one that hits the back of the subject this means the subject is easily distinguished from the background, this is the Hair Light. This is the basics of cinematography, that all cinematographers use when filming any scene and huge changes can be made by simply making small adjustments to each of the lights.

The Similarities between the two shots are that we both had one person standing in front of the plain background. the camera angle we used was very similar to the original A straight on wide shot showing some of the surrounding area and background. We managed to match the style of outfit that the actors were wearing as they both wore a jacket with a tie. The lighting of the shot was also all natural light like the original. the differences of the shots include, the outfit while the same style are different looking as ours used a school uniform and the original had a full colourful suit. the location was different as well as we used the wall of a school building and the original used use the fence and corner or a building in London. The lighting in both videos used natural light this was because the original was standing in front of a white building which means a lot of light was being reflected back at the subject and camera. The mise en scene for ours was slightly off as we could...

How I’m linking my idea to the media theoretical framework. Product 1 - The two BillBoard Posters -  I will use short lines containing rhetorical and/or alliteration to create catchy and memorable lines for the poster to make people remember what they have read and what it is that is being advertised. This is important as people will only look at the poster for a very short amount of time so I only have a few seconds to catch someone's attention. One way of doing this is through clever word usage. I will use words, phrases and (conjugations if applicable) to target my audience age range. In order to make sure that the posters are not seen as offensive or “cringy” I will ensure that nothing stereotypical is used in order to keep the poster catchy and rememberable for the right reasons. This is crucial as, if the poster is considered offensive or if people feel it is making fun of a certain group of people it will get exposure for the wrong reasons creating very bad publicit...

The ethics behind fair trade from most of the major players in the fair trade clothing scene seem to be behind the core concepts of giving the farmers and workers more money so that they earn an actual living wage for their work. The major brands all seem to publicly be very pushy to show that they are giving workers more money and are helping them develop their businesses further. This is following the fair trade guides and what their idealistic companies should. The clean clothes company entire purpose of the company is to support fair trade companies and fair trade farmers and workers. They prioritise using produce or products that are involved with the fair trade program. Fashion Conscience .com They sell only goods that have been may in or under fair trade conditions and make sure that the  people actually making the products are given a fair payment that is actually considered a liveable wage.

H&M: From what I have found from the H and M website, they do not push their ethical and sustainable  standards that they have fro their products. They do have an FAQ in which they do answer some of the questions about their ethical standards but I struggled to find a way to it from their main site. However, it was some what easily found through a google search for "H and M Fair Trade". Ironically it does not cover actual fair trade TopShop Top Shop have a responsibility page where they talk about how that support fair trade farmers and manufacturers. This is where they say they have a commitment to helping people in impoverish areas to grow their business to be able to make a liveable wage. SuperDry They have a page which is hard to find off the main website, I only found the page through googling their name plus fair trade.  They have main targets for the company and what they need to accomplish by a certain year. they also say that their employees are suppo...