A Level Media

How I’m linking my idea to the media theoretical framework. Product 1 - The two BillBoard Posters -  I will use short lines containing rhetorical and/or alliteration to create catchy and memorable lines for the poster to make people remember what they have read and what it is that is being advertised. This is important as people will only look at the poster for a very short amount of time so I only have a few seconds to catch someone's attention. One way of doing this is through clever word usage. I will use words, phrases and (conjugations if applicable) to target my audience age range. In order to make sure that the posters are not seen as offensive or “cringy” I will ensure that nothing stereotypical is used in order to keep the poster catchy and rememberable for the right reasons. This is crucial as, if the poster is considered offensive or if people feel it is making fun of a certain group of people it will get exposure for the wrong reasons creating very bad publicit...

The ethics behind fair trade from most of the major players in the fair trade clothing scene seem to be behind the core concepts of giving the farmers and workers more money so that they earn an actual living wage for their work. The major brands all seem to publicly be very pushy to show that they are giving workers more money and are helping them develop their businesses further. This is following the fair trade guides and what their idealistic companies should. The clean clothes company entire purpose of the company is to support fair trade companies and fair trade farmers and workers. They prioritise using produce or products that are involved with the fair trade program. Fashion Conscience .com They sell only goods that have been may in or under fair trade conditions and make sure that the  people actually making the products are given a fair payment that is actually considered a liveable wage.

H&M: From what I have found from the H and M website, they do not push their ethical and sustainable  standards that they have fro their products. They do have an FAQ in which they do answer some of the questions about their ethical standards but I struggled to find a way to it from their main site. However, it was some what easily found through a google search for "H and M Fair Trade". Ironically it does not cover actual fair trade TopShop Top Shop have a responsibility page where they talk about how that support fair trade farmers and manufacturers. This is where they say they have a commitment to helping people in impoverish areas to grow their business to be able to make a liveable wage. SuperDry They have a page which is hard to find off the main website, I only found the page through googling their name plus fair trade.  They have main targets for the company and what they need to accomplish by a certain year. they also say that their employees are suppo...

What is Fair Trade?  Fair Trade Charity was made to help farmers and gathers in poverished areas to gain extra money from the products that they ship out. This has happened as the big corporations have used their muscle to get smaller operations to sell much less than what they need to in order to make money that they deserve.  They operate in the UK and they work with large corporations to provide certification for their products if they comply with their standards with the farming and manufacture of the product. They also spend time figuring new ways to help the smaller people and operations to make more money and grow their business.  They also spend time building awareness for fair-trade and the importance for it. People who are fair trade certified include: Ben & Jerries, Cadburys, Cafe direct, Clipper, Divine Chocolate, Green & Black Organic, Greggs. What do these organisations actual...

 Old Spice uses rather muscly men in their adverts. This plays to the their strengths of their advert. While the advert is used to promote a product for Males, they know that men aren't aren't as fussed about the way they smell after a shower. They target the women in this advert, they do this by saying that their man can't be the men in the advert but they could smell like the men in the advert. This clever play on who they target means their advert is really constructed differently from other adverts that are in the same area as old spice. This promotion worked really well, as it had a comedic effect that people saw in it and because of this people remembered the brand name as it was a huge reinvention of the old brand that people new. In fact the share price after the release of the advertising campaign was rising steadily for quite a while afterwards. Lucozade: Lucozade uses the popular footballer Gareth Bale to portrait their product. they do this as most of people...

How many organisations own major newspapers in the UK. 7 Major companies make up 80% of the news outlets in the UK They are: Johnston press, Gannet UK, Tindle Newspapers, Local world, Trinity Mirror Regional, Archant and KM group. These groups account for 85% of all revenue generated by media outlets in the UK and control almost all of the newspapers. A local newspaper, the Leicester Mercury, is owned solely by Trinity Mirror who owns multiple other papers in England and Scotland such as: Sunday Mirror, Daily Mirror and Sunday Mail. This is not really a good thing as one single parent company which can influence what appears in the news. This means that if they have a political agenda or view that they wish to be portrayed they easily have enough coverage of the papers to get many people to read and persuade them to believe in their way of doing things or voting for a specific person. The is bad for the public as they reply on the papers being independent and having different views...

The Guardian and Daily Mails home page are both different, as they both take two very different approaches to presenting the media. The Guardian takes a very modern approach to the website with lots of interlocking boxes of different sizes and shapes. Where as the guardian just uses a large list of stories from the top to the bottom. Both have a large focus on pictures as a selling point for the articles and rely on that fact heavily to get people to click on the pages. However where as the daily mail just has a couple of pictures next to the article. The Guardian uses overlays and clipping in order to make the images seem more interested and link to the article they are representing. The Guardian have written about the event over several days. They have done this because of there capitalist ideas. writing different parts of the story over multiple days means people will have to buy the paper multiple times, this is making the paper more money and getting returning viewers. Returning...