Dance Music Video Questions
1. what makes all of these music videos from the dance genre?
3. What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance.
Animals - Martin Garrix
https://www.youtube.com/watch?time_continue=104&v=gCYcHz2k5x0
All of these videos focus more on the dancing than than the actual music being played and the singer. The singer nearly always doesn't appear in the actual video singing and only actually appears in the video at all. The music appears to fit more in with the dance being done in the background.
2. Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse.
This screen grab shows the demographic of typical teenagers in the eyes of adults who control these adverts. This doesn't really represent what teenagers do or are like. This is how the video is supposed to connect with the audience of teenagers that the video is supposed to appeal to.
The Cola video shows a group of people, who we assume are drinking, and having a party this is supposed to appeal to the teenager. This is supposed to represent what teens do and what they find "fun". The premise of the video is that some people are bored and need something to liven up the night, they then take a drink from a cup that is bright red. We are to assume that 'cola' is slang for alcohol and that the people there a drunk while having the party.
The Cola video shows a group of people, who we assume are drinking, and having a party this is supposed to appeal to the teenager. This is supposed to represent what teens do and what they find "fun". The premise of the video is that some people are bored and need something to liven up the night, they then take a drink from a cup that is bright red. We are to assume that 'cola' is slang for alcohol and that the people there a drunk while having the party.
3. What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance.
Animals - Martin Garrix
https://www.youtube.com/watch?time_continue=104&v=gCYcHz2k5x0
I believe this one is classified as dance as it uses very a pronounced beat that is overidden by the music this allows the music have a very stylised music behind it. This means that the main focus of the video is the actual dancing rather than the music for the most part. Like most other dance video the artists behind the music do not actually as them selves in the video part.
Alan Walker - faded
https://www.youtube.com/watch?v=60ItHLz5WEA
While this doesn't follow the typical rules for a dance video, it does feature the most important feature. It has a pronounced beat that is easily to identify and follow. However, it does not have a primarily dancing focused video instead follows one person walking around a large open area and some buildings. This does follow other as we don't see any artists playing instrument or singing or representing them selves in the video.
Alan Walker - faded
https://www.youtube.com/watch?v=60ItHLz5WEA
While this doesn't follow the typical rules for a dance video, it does feature the most important feature. It has a pronounced beat that is easily to identify and follow. However, it does not have a primarily dancing focused video instead follows one person walking around a large open area and some buildings. This does follow other as we don't see any artists playing instrument or singing or representing them selves in the video.
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